#GetYaSumGood Campaign by Planned Parenthood renews for 3rd year with The BRANDAGEMENT after successful agency of record execution.
When Planned Parenthood of Middle and East Tennessee approached The BRANDAGEMENT in 2014 with the task of creating a successful condom distribution campaign targeting men who have sex with men (MSM), transgender, and niche demographic primarily aimed towards men of color, we delivered #GetYaSumGood campaign.
After successful branded partnerships with Nashville Black Pride, WhatstheTN website, and Thrive^615, attendance at numerous events including two years at Nashville Pride Festival, integrated marketing with O&AN and [imstilljosh], and remaining active on social media, #GetYaSumGood is quickly becoming the first true community driven, hashtag condom distribution campaign ever in Tennessee. And we’re pretty proud of that.
Of course, the guidance and leadership from PPMET has been amazing and the wisdom from numerous other individuals and organizations has been very appreciated.